05 February 2011

Helvetica


You know you are a font geek when:


  • You watch a documentary on a font.

  • Your kids look at you like you are insane because you are watching a documentary about a font.

  • You and your significant other both look at each other when they interview Hermann Zapf and you both think "Dingbats" at the same time.

  • You think that being international font marketer sounds like a cool job.

  • You know Tobias Frere-Jones designed Gotham.


Why yes, we do own both wood and lead type. We also own a coffeetable constructed from old typecases and type. One of the best gifts we were ever given. Thanks, Brenda and Rob!

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