I'm in the process of revising a paper to submit to the Midwest Communication Conference. I needed to find some very specific, on-point research. Research on a trend that is fairly new and hasn't been studied much yet, because it is so new.
I looked through the university database system and found a little, but not enough.
On a whim, I put the search terms in Google Scholar.
Ding. Everything I needed and more. Newly published research that hadn't hit the databases yet. I could search on terms within texts, have it highlighted right on the page, skim, determine if it would work or not, and then move on.
What would have taken me days in the old (or weeks in the old, old microfiche, Dewey Decimal System) way took me a matter of hours. Now I can block out time to revise the paper this weekend and be done with it.